I Help You Turn Email

Into a Revenue Asset

Send the right emails every time and watch your revenue grow

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Get Expert Support Across Every Stage of Email Marketing

Custom Strategy Sessions

List Growth Tactics

Email Copy Guidance

Journey Mapping

Automation Blueprints

Campaign Reviews

Advanced Segmentation

Personalisation Planning

Data & Reporting Support

Platform Guidance

If you’re not nailing your email marketing
strategy, it’s costing you…

TIME

You’re spending hours managing manual campaigns that could be automated.

MONEY

You’re leaving money on the table with emails that don’t convert.

CUSTOMERS

Your ideal customers are ignoring you because your emails feel irrelevant or impersonal.

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Hi, I’m Carlus.

I help businesses build trust and grow revenue through smarter, more effective email marketing. If your emails aren’t performing the way they should, you’re in the right place.

Trusted by Marketers in

I’ve trained over 1,000 marketers to improve their email strategy and drive real results.

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I can help you…

Drive Results with

Email Marketing Strategy

  • Align campaigns with business goals
  • Craft messaging that converts
  • Build long-term engagement
Automate Smarter with

Email Automation Strategy

  • Set up high-performing workflows
  • Deliver emails at the perfect time
  • Save hours with smart automation
Target Better with

Segmentation & Data Strategy

  • Create precise audience segments
  • Enrich data for better personalisation
  • Send more relevant, engaging content
Improve Performance with

Email Analytics Strategy

  • Monitor key metrics with ease
  • Identify areas to optimise
  • Increase clicks, opens, and conversions

How I Work

Review What's Already There

  • Audit current campaigns
  • Spot missed opportunities
  • Analyse data and KPIs
  • Review automations
  • Check segmentation quality
  • And more…

Build a Strategy That Works

  • Define email goals
  • Map customer journeys
  • Plan segmentation strategy
  • Set content direction
  • Align with team
  • And more…

Turn Strategy Into Action

  • Launch key automations
  • Optimise live campaigns
  • Track essential metrics
  • Improve based on data
  • Upskill your team
  • And more…
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What Makes Working With Me Different?

✅ Carlus Buchanan

✓ Hands-on support from an expert who’s trained over 1,000 marketers

✓ Custom-built strategies aligned with your goals and brand

✓ Strategic automation flows that nurture and convert

✓ Clear recommendations and strategic guidance at every step

✓ Continuous improvement based on real results

✗ Other Options

✗ No guidance — you’re left to figure it out alone

✗ Generic templates that don’t reflect your audience

✗ Overwhelming setup, missed triggers

✗ Back-and-forth confusion and unclear next steps

✗ Guesswork with little to no performance insight

Your Email Strategy Deserves More Than Guesswork

You’re a busy marketer juggling campaigns, data, and a never-ending to-do list — and email often ends up rushed, reactive, or underperforming.

You know how important it is. But without the time, support, or clarity to build a strong strategy, it’s hard to get the results your business expects.

That’s where I come in.

As an email marketing trainer, I taught over 1,000 marketers across industries how to build and optimise high-performing email strategies. Now, I work directly with in-house teams to apply that expertise — helping you streamline campaigns, improve results, and turn email into a reliable, revenue-generating channel.

If you’re ready to get clarity, drive engagement, and make every email count — I’m here to help.

Book a Call